The Down Range Forum
Member Section => Down Range Cafe => Topic started by: Hazcat on April 04, 2008, 02:03:00 PM
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Here's there new ad.
(http://i125.photobucket.com/albums/p78/hazcater/Fun%20Stuff/2383371667_df5fc24e2d.jpg)
Mexico reconquers California? Absolut drinks to that!
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
“Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county -- I don’t know if they know much about the history.
“Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”
Meanwhile, the campaign has been circulating on the blogs and generating strong responses from people north of the border.
“I find this ad deeply offensive, and needlessly divisive. I will now make a point of drinking other brands. And 'vodka and tonic' is my drink,” said one visitor, called New Yorker, on MexicoReporter.com.
Reader Paul Green goes into a discussion on the blog Gateway Pundit of whether the U.S. territories ever belonged to Mexico in the first place, and the News12 Long island site invited people to boycott Absolut, with one user, called LivingSmall, writing: “If you drink Absolut vodka, you can voice your approval or disapproval of this advertising campaign with your purchases. I know I will be switching to Grey Goose or Stoli and will never have another bottle of Absolut in my house.
Link http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html
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Michelle Malkin has been doing some good coverage of this for a couple of days now:
http://michellemalkin.com/2008/04/04/absolut-arrogance-and-the-advertising-agency-behind-the-reconquista-ad/
Its a pretty good read.
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BTW: Skyy has a much better taste and at a much lower price then Absolute
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I'm a Scotch man myself.
But I do keep vodka on hand for friends. I will not buy any more Absolut.
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VIVA FINLANDIA F - - k absolut. Also, Stoly has a cool exhibition flight team flying MIG 17's what does absolut have besides bad spelling. ;D Actually I can't blame them for aiming a specific ad campaign at a specific audience, but since I think all those Illegals who are trying to take back Ca. should be deported or killed like any other invader, I still won't drink absolut. (Considering Ca. politics and politicians, maybe they deserve each other ;D can you see Mexico keeping up with Ca. entitlements ;D and it's one way to get rid of Pelosi ! ;D Definitely a pox on both houses ;D )
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I don't drink any morer but if I did Absolut would be on mt S**T list for a very long time.But I gotta admit Carta Blanca was some dam fine beer!
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No Comprende Senor ;) . Oh, I like Pinnacle or Ketel One, and in a pinch, good ol' Svedka, I don't think the Swedes want California.
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Yeah ., I saw that today . what a bunch of crap. OTOH they can have Kalifornia. ;D
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I like Jim Beam bourbon, or any rum, mixed with almost anything, but if I drank vodka I'd try hand-made American Teton Glacier potato vodka http://www.glaciervodka.com/, one of the best in the world, or Chopin or Luksusowa from Poland. They're the only three potato vodkas you can get in the U.S. The other 99% is made out of grain, and that's not what real vodka should be. There are so many Mexicans in California already we should trade it for some land that isn't likely to fall off into the ocean during a quake. We get tropical vacation spots like Cancun, Cozumel, and Veracruz, they get crowded, crime filled places like Los Angeles, Oakland, and San Francisco, etc.
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I like Jim Beam bourbon, or any rum, mixed with almost anything, but if I drank vodka I'd try hand-made American Teton Glacier potato vodka http://www.glaciervodka.com/, one of the best in the world, or Chopin or Luksusowa from Poland. They're the only three potato vodkas you can get in the U.S. The other 99% is made out of grain, and that's not what real vodka should be. There are so many Mexicans in California already we should trade it for some land that isn't likely to fall off into the ocean during a quake. We get tropical vacation spots like Cancun, Cozumel, and Veracruz, they get crowded, crime filled places like Los Angeles, Oakland, and San Francisco, etc.
I thought they had a law in Russia that to be called Vodka it had to be made with potato's? I saw something a while back, the "Traditional Vodka counties were having a fit in the EU because some Company in Great Britian was making it from sugar beets.
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Si se puede!
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Si se puede!
I KNOW thats not Japanese, not sure what it means, but I Know it's not Japanese. ;D
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I KNOW thats not Japanese, not sure what it means, but I Know it's not Japanese. ;D
Oh, well then..
Hai, dekimashou!
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Oh, well then..
Hai, dekimashou!
I still don't know what you said but thats better ;D Probably Japenese for "what a nit picking jerk" ;D
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http://www.newworldencyclopedia.org/entry/Carrie_Nation (http://www.newworldencyclopedia.org/entry/Carrie_Nation)Carrie Nation being one of my heroes it might not be fair for me to say anything, but with so many boycotts that go on any more I don't know that industries really care if one is declared against them.
That been said There are things I won't buy just because I'd rather give my business to organizations that agree with me.
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Usually when I see these Mexican initiatives to take back the southwest, reconquista, I usually see the phrase "Si se puede" which means "Yes we can". I remember a little Spanish from college, can't speak it worth a damn though.
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In all honesty, I'm willing to sell California back to Mexico for oil with two conditions.
1. They build an inpentrable wall
2. they keep all the liberals
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In all honesty, I'm willing to sell California back to Mexico for oil with two conditions.
1. They build an inpentrable wall
2. they keep all the liberals
Works for me, as long as it's JUST Ca. some of the other members here are from sensible states like Arizona and Texas. THEY might not be to happy ;D
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Well doesnt look like I ever buy Absolut ever again. >:( >:( >:(
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Well doesnt look like I ever buy Absolut ever again. >:( >:( >:(
I have brought this up to a couple of my regular places and they have actually pulled it from the shelf!
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I have brought this up to a couple of my regular places and they have actually pulled it from the shelf!
Regardless of their politics, they probably thought it was easier than having you "remove" it with the .45 ;D
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Regardless of their politics, they probably thought it was easier than having you "remove" it with the .45 ;D
Well....I normally carry my .380 (with extra mag). BUt the Redhawk IS known. ;)
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(http://i125.photobucket.com/albums/p78/hazcater/Fun%20Stuff/2383371667_df5fc24e2d.jpg)
Update: Absolut's response to the outcry - "Embrace diversity"
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
http://absolut.com/iaaw/blog/in-an-absolut-world-according-to-mexico
Then they try an apology:
We apologize
Posted Sunday, April 06, 2008, 7:38:29 PM
During the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.
In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
This is a genuine and sincere apology,
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
http://absolut.com/iaaw/blog/we-apologize
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In all honesty, I'm willing to sell California back to Mexico for oil with two conditions.
1. They build an inpentrable wall
2. they keep all the liberals
+1
But would that make me a citizen of Mexico?
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Let's hope they never market to the native Americans.
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+1
But would that make me a citizen of Mexico?
Only talking about Ca.We'll keep La. just for you and Tom Gresham ;D Oh yeah, and Tabasco ! We might let them have New Orleans, If they promise not to export Nagin or Jax beer.
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Only talking about Ca.We'll keep La. just for you and Tom Gresham ;D Oh yeah, and Tabasco ! We might let them have New Orleans, If they promise not to export Nagin or Jax beer.
I was born in Oceanside, CA so I just wondering if that disqualifies me. ;)
Can we keep the French Quarter?
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I was born in Oceanside, CA so I just wondering if that disqualifies me. ;)
Can we keep the French Quarter?
We can Naturalize you. And yes, I would hate to see the Absinthe House back in foriegn hands. ;D
You realize that tis conversation probably has Jefferson and Fremont spinning in their graves. ;D
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Only talking about Ca.We'll keep La. just for you and Tom Gresham ;D Oh yeah, and Tabasco ! We might let them have New Orleans, If they promise not to export Nagin or Jax beer.
Keep the land, send the people to Mexico, finish the wall real quick.
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Keep the land, send the people to Mexico, finish the wall real quick.
I don't know, It might be worthit to get rid of Nancy Pelosi and Friends. ;D
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I don't know, It might be worthit to get rid of Nancy Pelosi and Friends. ;D
*insert random "that woman's face is so tight you can bounce quarters off it" joke here*
You know that might be exactly what they want, all they do is bitch about being here but too lazy to leave, so why don't we be good Americans citizens and.......lend 'em a hand. ;)
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The only way I would lend that "woman" a hand is if she was at deaths door. I'd pull her through. ;D
I know its an OLD play on words but it fits the situation ;D
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The only way I would lend that "woman" a hand is if she was at deaths door. I'd pull her through. ;D
I know its an OLD play on words but it fits the situation ;D
Quick open the door I got the shovel!
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Keep the land, send the people to Mexico, finish the wall real quick.
U got the rite idea Pathfinder.
And so far as New Orleans, I grew up about 50 miles from there....it's been it's own 3rd world country for 400 years (+/-). Put a 100 foot levee around it without roads in or out and make a museum out of it in a few years.