As an example, I would rate the Kel Tec P3AT higher than the Ruger LCP since, regardless of materials or appearence Ruger simply cloned a proven popular design.
Another example of not looking past the "looks" and actually looking at the design. I'm guessing the clone your implying is the LCP is supposedly a clone of the P3AT? Sure they look a little alike, although that ugly extractor on the P3AT that looks like my 8yo son designed and installed sets them apart instantly. The LCP is a completely different design and the key difference is it works. I would not count on a P3AT to defend myself, I've owned 3 all jamming little pieces of crap. Sure Kel-Tec warranties them well but I got tired of sending them in. I don't have anything against Kel-Tec I've got a Sub-2K and a RFB and think they're both great designs. I also think the P32 is a decent pistol, especially for the price. I've yet to see one of their 380's digest 50 rounds without a hang up though, mine or anyone else I know that owned one. My LCP, before I got rid of it, had 300+rds of mixed ammo, and I mean everything from cheap, import surplus crap to glasers to +p premium ammo with no hicups. The only reason I got rid of it was I never carried it once I got my 357 airlite j-frame.
Kel-Tec is a tier 3 or lower to me, sure they're innovative but when half the stuff they innovate is pure crap that you can't depend on until it's been tweaked 3 or 4 times by them how can you call them a quality manufacturer? Customer service is very important but if you do it right from the beginning, perfect fit and finish and a well thought out design, be it yours or someone elses then customer service isn't that important. I don't know how Ed Brown's customer service is, my Ed Brown Special Forces 1911 is almost 15 years old, it was about 4 years old with nearly 5k through it when I bought it. I've put another 10k easy through it over the last 11 years. It has more bare metal than finish right now but will still shoot 1 mag into 1 ragged hole from 15 yards. I've never had to see how the customer service is since it was done right from the start. I've had 2 malfunctions in all those rounds and they were both magazine related. Sometime in the next few years I plan to send it back in to get it fully checked out and refinished, maybe a new barrel. So far the only thing I've done to it other than cleaning is a new recoil spring a couple years ago. I'vve got friends who have similar experiences with Les Baer and I've got similar stories with STI. I've got Kimber's that have run nearly as well and I've got Kimber's I've sent back.
I'm totally pleased with Kimber's service. I had issues with a pistol that had an external extractor and after 3 trips back they put on a brand new, custom shop tuned internal extractor top end and refinished the frame and sent it back with 3 brand new tuned magazines as well. That's why I own 7 (as of today) Kimber's. I know even if I get a dud I'll get it back better than it should've been to start with.