Mike, I got this off the NSSF site. NSSF seems to push hunting over shooting. I eagerly await the survey and to see if NSSF modifies it's position. Emphase mine.
Hunting
Surveys show nearly 80 percent of Americans support hunting, although less than 10 percent actually participate. These 18.5 million hunters contribute more than $30 billion annually to the U.S. economy and support more than 986,000 jobs. They are the primary financiers (more than $1.5 billion per year) of conservation programs that benefit all Americans who appreciate wildlife and wild places. As the trade association for the firearms, hunting and recreational shooting industry, the National Shooting Sports Foundation supports programs designed to ensure the future of hunting.
Shooting
More than 19 million Americans safely participate in target shooting. Their numbers break out into subsets of people who enjoy shooting handguns, shotguns and rifles. Add special-interest shooters such as muzzleloader enthusiasts, and the total number of active shooters jumps even higher! Target shooting varies from leisurely hobbies to competitive local leagues and from collegiate athletics to the world stage of the Olympic games. As the trade association for the firearms, hunting and recreational shooting industry, the National Shooting Sports Foundation develops programs designed to ensure the future of shooting.