RonJ, I have this to say, a shooting range is a better venue than a gun shop... In a decent location it always has income coming in. The gun store just adds potential profit. The shooting gallery theme is a good one, why wait for the circus to come to town, when someone already has the fun stuff to shoot at, and the guns to shoot them with. But the gun game is complicated, competitors will ALWAYS GO FOR THE LOWEST COMMON DENOMINATOR, they have to, Only the rich can afford the best, day in day out.. The common person might bring his family to your range but not enough, to make a living,, I wish you the best , but I've been at this a long, long time.