Tex, I totally understand, brother!
I'm sort of in the Dakota Ranger's territory...never watched the show before; won't watch it now...I'd rather watch the Westminster Dog Show run backwards than sit through 30 minutes of either a hunting or a professional poker show. So for me it has all been more of an intellectual enterprise...how to I help insure that the gun culture gets the best possible outcome from a bad situation?
RE: the advertisers...remember, the landscape has changed drastically, and partly because of the incident. I made the crack on the blog a couple of months ago that Zumbo would be the ideal spokesman for the new Remington, since it was going through corporately what Jim went through personally. I suspect it's a "wait and see" situation.
I hope he does well, and I like having him around as a cautionary tale!
Michael B