Where are we going? Maybe this is a sign: I checked the FNH site (fnhusa.com) and looked at their "precision" rifles. I counted 26 variations (barrel length, caliber, optic and bipod packages) of their two rifle models. For those who missed it, these are the current incarnations of the Winchester Model 70, which was discontinued last year. IIRC, Winchester had 46 models, each in multiple calibers, when the plug was pulled.
I realize there were other factors; old equipment, high labor costs, and licensing agreements in the Model 70 demise, but consider this: FNH can (apparently) make a profit selling to "shooters" but can't make one selling to "hunters". How long can an industry last if it insists on losing money on every transaction?