It's clear the RNC doesn't get it. They've always (in my lifetime) been the milquetoast party with the slogan of "we're not as bad as the other guys." Even now, they are unsure what direction to proceed in. Many in "the establishment" think the GOP is not yet liberal enough.
Obama is nothing more than a caricature, and should be easily beatable. Watch the Repubs screw this up, too. This country is headed downhill, and the only thing the last election accomplished was backing off the accelerator a hairsbreadth.