I believe it is time for the maximum sentence for two reasons:
1. Repeat offender: He has had his errors in the past, and he has had the mercy and soft touch handed to him to help him learn from his mistakes.
2. He is a public figure, and if he loses his career it will make the news and be in coaching toolboxes for a long time.
We need to send a strong message that our system does give you a second chance, but if you flaunt that mercy or believe that you are above the law, professional athletes, you will pay the price.