Funny war story.
I work at a church. Last Christmas a grandmother from up north was visiting her kids and came to church with them. It was her first time in the South. She was introduced to our youth leader (our young youth leader) and they exchanged small talk, when the youth leader asked her how she found the Marietta area compared to where she was from up north. She responded that she had gone out shopping and found our Dick's much smaller than the Dick's up north. The Dick's where she lived were much larger. She evidently carried on a while comparing the size of Dick's.
Needless to say, the youth pastor had to really struggle to keep a straight face and almost passed out before he could excuse himself and go some place private.
We still chuckle over this and when anyone is going shopping there, they refer to it as "the sporting goods store by the mall" lest the jokes begin.