When they first sponsored NRA AR show I tried to like them but decided I wanted something a little better than dirt.
There is something to be said for quality in marketing. Cheaper Than Dirt has never appealed to me as I went through their mailings and online presence. Even when I felt comfortable with their pricing, they just were not appealing to me. There then came a time, when due to time constraints and lessening patience, I dropped them from my regular place to compare, because I knew their structure and my interests did not match. Obviously there are people they appeal to, or they would not still be around.
Michael, Marshal, and others with Outdoor Channel, I understand they are a sponsor, and you are dependent on their help to produce what we like. Michael has made some of this known to us back when Ruger was not viewed well by some on here, but there is also a time when we as consumers need to be honest, and I don't feel that anyone on this thread is going overboard with claims or charges against a sponsor. If our conversations here cost the Outdoor Channel a sponsor, maybe new opportunities will be opened by sponsors who approve of our attitudes and wishes.