The only time I drink Heinie is when the particular dive I happen to be in doesn't have Redhook or Mac&Jacks or Rogue. Pilsners are definitely an acquired taste. You have to be able to get past the skunk smell. I will drink it over swill like Bud, Miller Coors etc.. And light beer, yuck. Drinking light beer is like smoking stems and seeds. All it does is give you a headache.