Shooting Industry Status

[1776 Rebel]

I've read MBs blog posts on the state of the industry. I understand and join in the sentiment. But I am left wanting for a deeper understanding of what is going on in this country regards guns/shooting/hunting.

I hate to be the fly in the ointment but I have some questions. Stuff I don't see in the typical web writings. It is the analytical in me that wants to get a handle on this. Wants to break it down so that a "real" plan can be built. I invite suggestions and information, but not opinions if you know what I mean. I personally believe in the Jonathan Winters approach to American culture.."everyone ought to own a .45 and a prayer book".  But that ain't gonna happen. Let's treat this as the business that it is. If I was getting a presentation from a co-worker or consultant these are some things I would want to know before approving and funding an action plan. I have never seen a treatment of the subject along these lines (and maybe I never will ). I sure hope the shooting industry has this kind of info. Again this is not exhaustive. Its all of 5 or 10 minutes of noodling  on it as a topic...

Baseline (ya can't move forward if you don't know where ya are)

What are the demographics of current gun owners?
age
race
geography
economic level
acquisition numbers
reason for possession of firearm(s)
time spent in firearm related activity - shooting, browsing, attending meetings, reading, web, etc
lifecycle of ownership model - from first gun to death - sale/inheritance/destruction

Industry stats

number of manufacturers and origin with regard to USA consumption
ranking by revenue and units sold
units sold
revenues per company
major consumers - people/groups/organization
break down by type of firearm, cost of firearm, purpose
trend lines for past 30 years
break down of civilian vs LE/Military (USA vs export)
overall industry financial status
duplicate all the same for ammunition manufacturers
duplicate for accessories/after market makers
shooting range numbers (geography, size, purpose, dollar value, usage, dollars in and out, etc)
hunting numbers (geography, dollar values, trends etc)

Culture/people stats

current attitudes and trends on gun ownership (demographic breakdown)
typical amount of effort required to gain a positive gun attitude/ownership
impediments to above
amount of effort to retain
dollar value of the above two items
Alternatives to firearms (air guns etc) replacing them

Black Swans (buzzword these days for once in a lifetime event that radically changes everything you thought was true)

areas for BS to emerge from (political, cultural, financial etc)
gross potential for impact (time frame and magnitude)