I had a similar experience with Bond Arms (shameless plug here) I called about a USED derringer I had bought and found the CEO was taking the day to answer the calls. After hearing my praise for the product, but concerns about the stiffness of the trigger spring, he told me to send it back, offered free installation of a new spring if I paid for the parts. When I got it back I noticed that they threw in a free polishing of the scratched barrel and frame. The thing looked brand new. This is normally a $70 job. I still kick myself for trading that gun in on a Glock. As I've said before its the dumbest thing I've done while sober in a long time. The thing is, it cost them nothing as the polishing guy was on the clock anyway, but it made me loyal to the company for life (plus, they make a damn fine pistol). The fact that I am posting this shows they got their moneys worth as I doubt the advertising they bought would equal this kind of peer to peer endorsement. Why companies don't get this I will never understand. They think that selling the product is the be all and end all. They don't get that customer service is what keeps folks coming back and bringing their friends with them.
FQ13
PS I offer Loomis Rods as an example. They are over priced and not quite as good as Sage at the same price point. The difference (and what makes the extra $75 worthwhile) is that Loomis offers a no questions asked guarantee. If you break your rod you call them and give them a credit card deposit on a new one. They then fed ex the new rod to you (next day if you call before 2pm) and all you do is send them back the carcass of the old one with the fex ex guy who is at your door in the same case your new rod came in. No waiting, no shipping, no going to the post office, and you're back on the water in 24 hours or less. I've broken my low end loomis three times, and the third time, I asked if I could upgrade from a 9 weight to a 10 weight. No problem was the answer, I just had to pay the extra $25 in cost. All you are out is $50 for shipping which is ell worth it on a $600 rod. Buy one, you'll never need another. Filson and Patagonia are the same way. I just do not understand why all these Harvard MBAs don't get this.