My sister had an easy bake oven when she was about 5. ( I don't think she has cooked anything since )
Energystar is a Govt thing, they are just as screwed up as everything else the Gov touches. Last summer we had a thread on here about how they gave a rating to a block of wood or some such stupidity.
I agree, the free market would take care of this in no time, on its own. When power rates increase enough for people to feel the pain, they will automatically seek out cheaper solutions.