Actually, the Magpul Masada was something of an innovation when it was introduced, for the polymer lower if nothing else. I recall a lot (and I mean A LOT) of people here (me too!

) wanting one so badly at the time we would give up first born male children. The problem is that 2 years have gone by since Magpul got everyone in a hot sweaty lather, and then as first Remington then Bushmaster dithered, we all knew it was out there, waiting, waiting, willing to put up with all sorts of dithering.
And then this - $2800 - $3100! And for a rifle Magpul wanted to bring to market for $1500.
So a combination of desire (nay, lust) followed by a period of unrequited lust, followed by an absolutely ludicrous price tag.