In Colorado the shooters are referred to as NRAs - Not Really Athletes.
However, imagine the physical conditioning it takes to cross country ski raising your heart rate to over 150 bpm, stop, drop your pulse to below 50 bpm, and shoot a bullseye on the clock. Watch the summer games rifle and handgun shooters, and you will see totally expressionless faces, body language that shows no reaction, and total concentration on shooting between shots. I have seen these shooters spend an entire match without looking at anything but their sights or actions when they reload. Other than that they have their heads down with their eyes closed.
Unlike dancing, jumping, skipping, diving, etc, this is a sport that is totally objective - You live and die by your actions and your actions alone.