This is hurting the reloading market as well. A lot of new shooters who have been sitting on the fence about reloading, have jumped into it.
Possibly a bunch of the "older" shooters that didn't reload because they couldn't justify the start up cost, or put reloading on hold for a while are ramping up as well.
On a side note, my local Wallyworld hasn't engaged in price gouging.
They may not have it, but if they do it's priced pretty normal.