I'm betting they weren't as smart as they thought and needed a LOT more help. 
they bought it for the assets, than the phone range off the hook with every one wanting stuff done to their homes. I have not looked at the total gross sales, but I bet its some where close to 15. I know we have almost 2 million in invoices from just 1 sub.
They ultimately had to hire 4.5 full time people to handle everything i was doing. I basically just put out fires.