I sent them a letter including a correction for their bogus statistics, a comment for their committee that authored that article to keep to their day jobs as they are incompetant outside their field, and a promise to pass the word as well as no more business at their stores, website, etc. I received a reply they had forwarded my letter to the appropriate people - probably the circular file!
Everyone needs to get in on this - letters, boycott & pass the word. If we get no response, maybe some signs in front of their places of business are in order?!