"How do you watch a gun or hunting show on TV?"
Usually with a soda and a snack. (Sorry, couldn't resist.)
I love my DVR and use it a bunch. Everything (just about) is DVR'ed. Sometimes I am able to catch the show live, and when I do, I tend to find something to do and then rewind to the beginning so that I can have the time built up to skip through the ads.
I don't shoot muzzle loaders so I don't care about Shockey's powder.
I don't shoot many rifles so Cladwell's LeadSled, while interesting, does nothing for me.
I do like the Crimson Trace lasers, but I can't afford them right now, and the grip styles don't work for me (left handed).
I know Sig makes a fine handgun and I will have one someday (I would have bought one without the advert).
The one thing I do like about the shooting shows (other than the show itself) is that I don't get bombarded by ads for tampons or Summers Eve.