To be fair, the local gun shop has overhead the online dealers don't, then factor in the auction aspect, a pool of potential customers immensely larger than the local guy can hope for and the much higher volume of sales, there is no possible way the local guy can compete and stay in business. 
Its sad and true. At the end of the day, it might lead to a very bad situation.Three types of gun shops.
Big box stores like Bass Pro, which puts us at the mercy of whatever corporations want and the customer be damned.
Pawn shops for transfers and used stuff.
The net, for those who know what they're doing, but with no way to fondle before buying, no service after the deal, and caveat emptor when you put your money down.
We lose, all the way around.
My general rule of thumb is to tack on $65 or so to any internet price to cover shipping and transfer fees. If you can get even close to that at a good local dealer, you owe it to yourself to use them.
FQ13