Ammo technology is like golf balls, both have advanced exponentially in all aspects. Accordingly, firearms have advanced like golf clubs.
How many 325yd drives were there in 1955? Now there pretty common.
It's all about the "marketing"....keeping your name at the forefront of the latest greatest thing. I'm sure they want both civilian and LEO/FBI/etc,..
To answer your question: Both. Hornady makes great rounds, they know it, and they know competition is tight.
If the prices came down, it would be great for all of us.