I think they sent the wrong message to people given that people have been killed in the past by falling bullets. Didn't they determine that the myth that you could be killed by a bullet shot into the sky was "busted"?
They also claimed to have "BUSTED" the "MYTH" of Carlos Hathcocks counter sniper scope shot, but on their website Jamie did it with an M-1 Garand using AP ammo, OFF HAND, which impressed me. But Hathcocks shot was not the only documented case, the book and movie "Enemy at the Gates" is based on documented engagment between Soviet sniper named Zaitsev and the head of the German sniper school, a Col. named Koenig who was sent to Stalingrad specificly to kill Zaitsev. Koenig was struck through the eye by a bullet that traveled down his scope tube.