Another FYI...since the NRA is a 501 (c) non-profit organization, its federal tax Form 990's are available on
www.guidestar.com . Register, log in, and download the .pdf versions of the Form 990's of your favorite...or not so favorite
non-profit organizations.
I'm looking at the American Red Cross's Form 990 from 2007...WOW!
Their gross receipts were almost 4 billion (yes, with a "b") .
I haven't looked that closely at the NRA's Form 990, but I am ASSuming that publications are a huge, HUGE! expense for them. Sometime last year I did ask them about going to an online .pdf version of their American Rifleman magazine. I reckon that would save on their printing and mailing costs, which would mean more "profit" for them...to use that money somewhere else. They did say they were working on it, but I never did follow up on it.