Nothing new, really. The HSUS does the same thing here.
I like the animal threats though. Philw, maybe steal a page from the old National Lampoon cover and do a video of a nice, sweet cuddly koala with a gun pointed to its head. Then voice over with the classic "Fosters - Stop supporting HSI or this koala will die!" line, and then recount for the education of all how Fosters supports seriously anti-Aussie causes, and maybe throw in Abo alcoholism issues, and I think you might get their attention.