I always thought that modern Jeeps were way overpriced and under-featured relative to their competition. This is a cool ad, so it did what it was supposed to do - put Jeep on the radar.
I don't buy new vehicles anymore, so I will definitely look at 2-4 year old Jeeps.
Nice to see them touting the "Made in America" aspect, hope it is true, without sub-assemblies "hecho en mexico".