Herter's Brand ??

[alfsauve]

For those of us who've been around the shooting sports for a while:

Before there was MidwayUSA and before Cheaper Than Dirt or Sportsman's Warehouse, BEFORE the Internet even, when mail-order meant you SENT your order in by mail, there was HERTER's.     I have a number of there name brand shooting accessories.  Herter's was the MidwayUSA of the 60s and 70s.   They faded away,.............

BUT I noticed the name and the logo are back.  If you go to www.herters.com, however it directs you to their exclusive retailer, Cabela's web site.   Now most of what they have are hunting clothes and Russian, steel case ammo, neither appeals to me.

Does anyone know the story?  Anybody got the skinny on how we got from premier mail-order to today's attempt to resurrect the brand.....if it is in fact the same brand?

[Big Frank]

I thought they were history. Remember the Herter's .401 PowerMag? http://www.gunblast.com/Fryxell_Herters401.htm

[fightingquaker13]

They, or made, great duck calls, if its the same La. firm I'm thinking of.
FQ13

[alfsauve]

Remember the Herter's .401 PowerMag?

Gosh, no I didn't remember.   I really became interested in guns about that time but I guess for the lack of press I missed it.  I did get Herter's catalogs for almost all of the 1970s though.   I guess GCA '68 really killed their gun trade and ammo to, cause at that time you had to id and log all ammo sales.

Back then, '60s and '70, Rugers where all the rage for beginners on a budget.  In 1970, I paid $90 for a Blackhawk and a box of shells.  I would have jumped at the PowerMag for $47, since i was reloading then.

Somebody's got the brand and is trying, or has tried, to do something with it.  I don't like the products I see listed at Cabela's, but the nostalgia has me rooting for whomever is trying to make a go at it.

[ratcatcher55]

Yep they had the best wish book in the world at the time.

I bought a recurve bow from them when I was a teenager.

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