I've only seen a few episodes, but I like the show. Their specialty, from what I've gathered, is suppressed firearms. They ARE new and innovative in their particular niche of the industry. Where else have you seen an integrally suppressed AK or a suppressed shotgun? Maybe they were already out there and I've been spending too much time under my rock. In terms of sales, 3 here and 4 there may not seem like much, but these are first runs to single buyers. I'm sure the numbers look much better after the product is established, plus they aren't cheap.
Swoop