Top firearm brands.

[pioneer]

I can not personally vouch for this story, but I came across it in a newsletter, "Page Nine", by Alan Korwin.

Southwick Associates has completed an extensive survey of the top brands in the shooting sports. It is part of a 238-page report that received so much coverage you have never even heard of it. Are you using the top brands? Here they are:

Top rifle brand: Remington (17.5% of all purchases)
Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
Top muzzleloader brand: Thompson Center (31.9% of all purchases)
Top handgun brand: Sturm Ruger (16.7% of all purchases)
Top scope for firearms: Bushnell (17.1% of all purchases)
Top rifle ammunition brand: Remington (25.3% of all purchases)
Top shotgun ammunition brand: Winchester (31.9% of all purchases)
Top handgun ammunition brand: Winchester (22.0% of all purchases)
Top blackpowder brand: Pyrodex (38.7% of all purchases)
Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)
Top reloading bullet brand: Hornady (31.7% of all purchases)
Top reloading primer brand: CCI (38.2% of all purchases)
Top reloading powder brand: Hodgdon (37.8% of all purchases)
Top binocular brand: Bushnell (33.6% of all purchases)
Top holster brand: Uncle Mikes (19.0% of all purchases)
Top knife brand: Gerber (15.0% of all purchases)

For details; http://southwickassociates.com/node/10972

[MikeBjerum]

No surprises on the list to my eye.  I'm curious who would have come up as the top retail marketers on the survey.

To me it reads like a list of top advertisers in the newsstand publications or mainstream hunting shows.  I see some differences from shows those of us that frequent this site follow on Wednesday night or in the publications we follow.  But, it looks like a generic list formed by generic users.  Or should I say marketing to the masses?

I am not saying that these are bad choices by purchasers.  It just appears to be a list of affordable, recognized names with broad product lines.

[sledgemeister]

Top blackpowder brand: Pyrodex (38.7% of all purchases)

But it aint black powder! Its a BP substitute, its like saying a tofu is the same as meat!

[tombogan03884]

I participated in the survey. They have  monthly surveys one for fishing and one for hunting and shooting.

[MikeBjerum]

But it aint black powder! Its a BP substitute, its like saying a tofu is the same as meat!

Like I said, with apologies to our future President, it reads like a mainstream publicity list.  Talk to muzzle loader hunters, and many don't know the difference between black powder and the replacements.  In the general public's world, for those that follow anything firearms, there are black powder handguns and black powder rifles are cartridge guns.  All the advertising and media focus on hunting is done with modern muzzle loaders and replacement powders.

The even sadder thing is that with the explosion of big box stores many salespeople do not understand the difference.  If you go in asking for black powder you will be taken to the pellets, and the loose powder will be hidden on a lower shelf.  The actual black powder will be hidden even lower. 

This is just one more area of dumbing down.  Can anyone say "clip"?

[Sponsor]

[sledgemeister]

Like I said, with apologies to our future President, it reads like a mainstream publicity list.  Talk to muzzle loader hunters, and many don't know the difference between black powder and the replacements.  In the general public's world, for those that follow anything firearms, there are black powder handguns and black powder rifles are cartridge guns.  All the advertising and media focus on hunting is done with modern muzzle loaders and replacement powders.

The even sadder thing is that with the explosion of big box stores many salespeople do not understand the difference.  If you go in asking for black powder you will be taken to the pellets, and the loose powder will be hidden on a lower shelf.  The actual black powder will be hidden even lower. 

This is just one more area of dumbing down.  Can anyone say "clip"?

I like the way they do not define the meaning of top brands between meaning most sold or best quality. To me a top brand is a better quality item. This list is definately not a "best quality" list.
Just because more fools buy something thats cheap doesnt mean its a top brand in my books.

[Badgersmilk]

I like the way they do not define the meaning of top brands between meaning most sold or best quality. To me a top brand is a better quality item. This list is definately not a "best quality" list.
Just because more fools buy something thats cheap doesnt mean its a top brand in my books.

With ya!  The list means nothing about any of the products except who has the best marketing.  Oh, wait.  That's what our whole country and society has come to be all about.  Marketing. 

Quality, value, durability?  That's just silly talk.    

[tombogan03884]

I like the way they do not define the meaning of top brands between meaning most sold or best quality. To me a top brand is a better quality item. This list is definately not a "best quality" list.
Just because more fools buy something thats cheap doesnt mean its a top brand in my books.

With ya!  The list means nothing about any of the products except who has the best marketing.  Oh, wait.  That's what our whole country and society has come to be all about.  Marketing.  

Quality, value, durability?  That's just silly talk.    

If you go back and read the OP you will notice that each entry is followed by PERCENTAGE OF PURCHASES.
It may be silly of me to assume, but that, coupled with the fact (granted it was not known to you ) that it is based on the question "What brand did you BUY" that they are referring to sales volume/market share.  

BM is right though, reading about half what is printed (or less ) is what our country has been reduced to.

[crusader rabbit]

No surprises on the list to my eye.  I'm curious who would have come up as the top retail marketers on the survey.

To me it reads like a list of top advertisers in the newsstand publications or mainstream hunting shows.  I see some differences from shows those of us that frequent this site follow on Wednesday night or in the publications we follow.  But, it looks like a generic list formed by generic users.  Or should I say marketing to them asses?

I am not saying that these are bad choices by purchasers.  It just appears to be a list of affordable, recognized names with broad product lines.

FIFY

Crusader

[TAB]

I'm shocked ruger out sold S&W.