Can only speak for what I have observed in the shop I work at, but we sell a lot of LCPs to women. And snubbie revolvers. Sad thing is, two of the hardest guns to try to master shooting with. But they see them, they are light, and they think because they are little and light that they are "cute:, till they shoot the damn things. I always try to get first time shooters to get proper instruction, instead of having thier bubba husbands and boyfriends pick out their guns for them. But, usually, it don't work, they buy the little cute gun, go out and shoot it, hurts them like hell or they can't hit anything or both, and never shoot it again.
I think this is where manufacturers are making a big mistake. Putting pretty pink cylinders on these revolvers, and molding them in colors that are better suited for a 4 year old girl's Birthday party, may help sell guns to women, but not for the proper reasons. Guns are not a "fashion statement", and should not be treated as such. It takes away from the total seriousness of the whole situation.
Carrying a firearm involves making the conscious decision to carry, with the intent to use if necessary,
deadly force. There shouldn't be anything that takes away from the seriousness of that decision. All of this silly "styling" manufacturers are building into these weapons aimed at the female buyer is doing just that. It takes away from the more necessary practical aspects of the gun, and puts more focus on looks, style, and eye appeal. Unfortunately women believe they must be "in style" to do anything.....even kill someone. Playing on that type of consumer weakness is a very poor judgement call in my opinion.
Smith & Wesson started this whole thing with their "Ladysmith" series of guns that were aimed at the female population. They were designed with weight and controllability in mind, while maintaining good stopping power should the need arise. This started out as a good thing. From there it's gone all the way to silly, with these weapons molded in every color of the rainbow, and as was mentioned, much too small and light to offer much in the way of controllability. There are far too many confusing factors already involved for a woman who is totally unfamiliar with weapons, in making the proper choice of a tool that could be called upon to defend her life. It is silly to play on style as a method to secure a sale, over the ability to be able to handle the weapon effectively, simply because it's more important that it be, "cute" and "pretty".