It's long been common knowledge that "information" equals money and/ or power.
They say the "oldest profession" is prostitution, but the 2nd oldest is the information broker who could tell where to find them.
Madison Ave. has long been more efficient about using information than Langley.
The part that offended me was the last line,
"Those people chilled by stores’ tracking and profiling them may want to consider going the way of the common criminal — and paying for far more of their purchases in cash."
I have used nothing but cash or money orders for a good decade now and I resent being called a "common criminal" for doing so.