I have the first 2 issues. It is what Esquire, Men's Health, Sports Illustrated, Gunas & Ammo, Trekking, Backpacking, Mall Ninja Monthly and a bunch of other magazines all together would be. If you focused on guns and gear and took out the naked women (

).
It is an awesome, high production values magazine - they did an up close and personal interview with Travis Haley (formerly of Magpul) in the last issue - and the new issue (#3) is due out next week. You might still be able to grab #2 on the stands. The local B&N had 3 copies left earlier tonight.