I read their original stance and their current CYA gun world PC stance not as anti-gun, but as trying to appear neutral in all things politics. They have allowed their logo on clothing and accessories for years, and they have allowed their name to be a part of shooting events as a fund raiser for their cause for years. For that reason I stay neutral on this big business flap.
However, you can not hide the facts exposed by this PR fiasco: They are not about distributing raised funds to those they claim to assist. They do a very good job of operating in a profitable realm while providing good and well paying jobs. They are also building a large cash reserve: Look at the amount raised, less their expenses, less their disbursements, and you will see a large amount of money sitting in cash accounts. This is what happens when an organization either starts with the wrong mindset, lives in the for profit world too long (hires too many for profit leaders), or loses sight of its mission. This fiasco shed light on the fact that I can help our returning veterans, wounded and not, in better ways locally. If everyone helps their locals everyone will be served in a personal and truly helpful manor.