They caved.
http://www.guns.com/2012/12/27/dicks-cancels-troy-carbine-pre-orders-troy-customers-irate/Snippets
For Black Friday, Dick’s, partnering with Troy Defense, offered customers an outstanding deal on Troy Carbines, just $800. The going rate for these rifles is normally around $1,100-$1,200.
The Troy Carbine was complete with premium aftermarket furniture, including a free-floating modular Alpha rail, Battle Ax CQB stock and grip, an enhanced trigger guard, Troy backup iron sights and a Claymore standoff device/muzzle brake. All this built on machined billet receivers, to boot.
Accordingly, Dick’s sold out of their in-store stock in an instant. They took back orders for future rifles that Troy was expecting to fill.
The carbine was also a Dick’s exclusive, and Troy’s first complete rifle. But, following the Sandy Hook shooting, Dick’s has announced a suspension of all “modern sporting rifles” sales. This means the Troy Carbine.While many assumed this suspension was going to be temporary, Dick’s has sent out notices to customers who placed back orders informing them that “Our records indicate you have placed an order for a Troy Carbine. At this time, we are unable to fulfill orders of this item. Your credit card will automatically be credited for the full purchase price or, if you paid by check, cash or debit, your refund check is enclosed.“We apologize for any inconvenience this may cause and do appreciate your patronage, therefore, enclosed you will find a $100 gift card.”
These refunds were sent out to customers without Troy’s knowledge that Dick’s was cancelling the order, and began to arrive on Christmas Eve. And while Troy is looking for new avenues to sell their carbines, they won’t be able to offer them at the same prices without first finding another vendor with the selling power of Dick’s.
Dick’s isn’t “unable to fulfill orders,” they just dropped them.Dick’s isn’t the only company to drop guns, customers and business following the Sandy Hook shooting. Time will tell how this will affect their business in the long term, but something tells us that by taking away people’s premium ARs, this year, right now, is not likely to win them many new friends, no matter how many gift cards they send out. Gun owners have long memories for this sort of treatment.
We can only hope that Troy finds themselves a nice, big vendor capable of matching their previous sales expectations, and soon. Honestly, it shouldn’t be too hard to find a company not currently in want of AR-15 carbines.
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Good call DICK 's