A report by the Office of the Inspector General found that two advertising campaigns by the US State Department, launched in 2011 and 2012, cost some $630,000. Picture: Timur EmekTHE US State Department was under fire Wednesday for spending US$630,000 ($694,000) over two years to win millions of "likes'' on its Facebook pages at a time of severe government austerity measures.A scathing report by the department's independent watchdog took the coordinators of its social media outreach policy to task saying it needed to "direct its digital advertising to specific public diplomacy goals."The report by the Office of the Inspector General found that two advertising campaigns launched in 2011 and 2012 cost some US$630,000 with the "goal of building global outreach platforms for engagement with foreign audiences by increasing the number of fans... on four thematic Facebook properties.''"Many in the bureau criticise the advertising campaigns as 'buying fans' who may have once clicked on a post or 'liked' a photo but have no real interest in the topic and have never engaged further,'' read the report released late last month.Although each of the four thematic pages run by the Bureau of International Information Programs managed to attract some 2.5 million fans by mid-March, only about 2 per cent of those actually actively engaged with the sites by 'liking' topics or sharing information posted on it."Many postings had fewer than 100 comments or shares; the most popular ones had several hundred,'' the report said.State Department spokeswoman Jen Psaki said the report had been taken seriously and vowed most its recommendations would be implemented before the start of the 2014 fiscal year in October."Online advertising has significantly decreased. It's now at US$2500 a month,'' she said, adding that "still allows us to reach out and communicate with a wide range of individuals living overseas.''The State Department has embraced the wide outreach made possible through social media, but is still developing guidelines for how such sites as Facebook and Twitter should be used in the world of diplomacy.
Angelina Jolie is a UN good will ambassador. She'd probably pose nekkid for free. That would get you a lot more clicks, free for nothing. Hell, get Condi to join in wearing those high healed boots and a smile, and waving an American flag. Just saying.
No ones going to click to see scar tissue.
Unkind to a pro-gun celeb. Besides, she's still hot.
Not after her boobs were removed .Hot I mean, she's probably still pro gun.
Yeah but they was remade, better, bigger and perkier than ever.Hell what I wouldnt give to be one of her breastfed kids!!I would still be doing it when I was 16
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