That's an interesting article on Ruger. I do get concerned when articles like this seem not to find anything to be concerned about; it kind of reminds me of the media stories at the height of the real estate bubble. Ruger is a very good company with compelling products, but this article bordered on cheer-leading.
One thing I think this article did not take into account is the availability of ammo. I see it where I am now. ARs are sitting on the shelves, 22 LR firearms are sitting, and handguns are not moving that well. Remember that backlog of orders could vaporize overnight and I think much of it will. The good news I see for Ruger is the expansion of manufacturing they have planned. This is a very positive sign for the company and I think after the big sell off occurs, I will step in and buy this stock for the long term.
Don't get me wrong, I like Ruger and I'm bullish on the company, but I think a wise investor would do themselves good and consider other factors that will will affect future sales than what this article points out.