I saw that picture....it is what led me to the FB page originally.
Can't help but chuckle thinking Bloomy is spending his $50 Million on a marketing campaign that is making his group look like imbeciles to anyone with even a basic understanding of firearms.
Another link you might want to visit to see how they are doing....they are claiming 1.5 million have joined the movement... is:
everytown.org
That is all the page shows as it's address. It will also put a couple or 3 cookies on your computer, so either delete them after or turn them off before going there.