I've been a life member for awhile and just became an endowment member last fall, and I'm ok with the NRA generally, but I'm often disappointed in their public responses. Fact is, they really ARE our only big, barking dog. The other groups get things done, but NRA applies the heat and takes the heat, and it's an important part of the puzzle.
I believe they certainly have an image problem with EVERYONE, especially members or non-member pro-gunners. Anti-s really don't know anything, so their view of the NRA is what it is. For pro-gun folks, though, the constant harangue for money is tiresome and the amount of money they spend soliciting donations is embarrassing.
Politicians seem to be respectful only because they might be hurt, not because NRA represents basic citizen civil rights. I'm not sure about all the trendy new spokespersons, although I think they are somewhat effective. And I guess my biggest concern is Wayne LaPierre.
As a spokesman, I think he's weak. He's often got this "Golly, gee" handwringing kind of persona that does not convey wisdom, confidence, or righteousness. He is often stiff, and lately his hairdo has had an unnerving "Hitler combover" look to it. Comeon man, ... let's be confident. It's the Constitution we're talking about here.
I think they could do a lot more on the PR, safety, and training fronts, programs for Vets, and other outreach things that would strengthen the positive side of the argument. But without the NRA we would have either lost our rights by now or the whole country would be like this shithole NJ I live in now. We're not all ever going to agree on everything, but if we all keep our eye on the ball, we're a lot stronger.