As I have a tradition of
giving Ruger good ideas for their marketing, how about this:
Ruger and MidwayUSA present "The Tenderfeet", sponsored by Hornady Ammunition
1. 13 week, half hour show. 6 contestants who are familiar with guns but have never hunted
2 compete each week in a series of challenges designed to hone their hunting skills. Winner goes to Derkaderkastan on the "hunt of a lifetime" with a big Outdoor Channel celeb
3, and a minor Outdoor Channel celeb hosts the show. Shows alternate for twelve weeks between showing the contestants how to hunt and then the challenges themselves, with the series finale being the hunt itself.
Ok Michael, hire me to produce it, and let's get Ken Jorgeson and Larry Potterfield on the phone!

1. Suggested sponsors, but you get the idea.
2. Dunno how to check this. Maybe searching their state's fish and game records? If not that, a signed affidavit renouncing any prizes if you cheat.
3. Big as in the host of a primetime show. Minor celeb would be the sidekick on an existing show.