I don't see prices dropping in the near future. I think that if we can keep a friendly political climate there will be a long term change to reasonableness. However, the gun makers and ammunition makers have all changed their business models in recent years, and we are now going to be subject to the same business model that most other items live under: The product and customer do not matter, because it is all about margins and return on investment for the investors. This model will affect pricing, retailing, styling, and promoting.