This is how it works Tom. It isn't about just having a good or the best idea or design. It is about moving it through from a brain fart to actual use. When I was in high school, vo-tech, college, and in continuing ed classes, I constantly learned of ideas with great potential that did not make it to the end, because of under capitalization, lack of PR, or choosing the wrong engineers, manufacturers, or promotion people.
Right Item, at the right Time, in the right Place = label as Best.