Yes, you will get a wide variety of replies on this one, I think.
So, I'll give my 2 pennies now.
Years ago I settled with a workable compromise between the 'mass v. velocity' idea mentioned (appropriately) earlier by ericire12.
I settled on 185 or 200 grain hollowpoints at or near +P (1150 fps) velocity such as Cor-Bon.
I feel the higher velocity gives more dynamic early expansion and shock value (purely my opinion).
I've also heard that the rapid expansion helps with over-penetration due to rapid deceleration (from drag).
There are many other fine ammo makers. I have tested Remington Golden Sabre, Federal Hydra-Shok, Winchester Silvertips and SXT, but always come back to Cor-Bon. It's a personal preference based on years of superior (un-failing) performance and overall accuracy in my pistols. (no, I don't work for Cor-Bon..

).
As for accuracy, no two loads are the same so testing is definitely warranted.
One good thing about our hobby, the testing part is fun too.