Last evening I had the TV on while working, and something caught my attention:
Two sponsors during Shooting Gallery were Montel pushing the set of BHO collector coins for only $19.95 + sh (for anyone that wants a set or two - better act quickly, because they are going fast), and CNN

It may be a DISHTV thing rather than an Outdoor Channel arrangement, but who the hell is in the "brain trust" that would spend money on behalf of these two businesses to advertise on Shooting Gallery?