I've only been frequenting this board for a few months but from the begining, it appeared to be a marketing tool and advertising banner for the three M's and all of their sponsors. With the addition of Mr. Pincus and a few others, that pretty much verified it for me.
It is a means to make a living for all involved which I have no problem with. I'm pretty picky with what I spend my money on and outside influence generally takes a back seat to what I end up buying. Defense training and tactical training is not something that excites me because I don't have a paranoid feeling of doom and gloom and if things get so bad that I actually need that sort of thing, well then maybe society will never recover from it anyway.
If the three M's make a gazzilion, bajillion, lalapalooza pile of dollars from this sale to the Outdoor Channel, good for them. It's capitalism at it's finest and it's what makes the world go round. I wish them the best, thank them for their contribution to my entertainment and move on to something else.