Did some of the former auto execs. go to Ruger?
Who decided the price point at $1900-$2000?
M+P 15T AR's started at $700-800.00 made to STAG specs, and sold, than the greed and "BHO scare started", and prices went up. I understand market dictates price, but Geez..... Promo price would have been a better call. SEEING HOW 5.56 & .223 AMMO IS SCARCE!
Now, a company that has NEVER made an AR clone is out with one. Not saying its bad, it may be awesome, but $2000?
ruger does not have the cred to build anything that costs 2k.
hell thier latest guns have all had recalls, and these were lower priced guns. no one is going to spend what ammounts to the upper end of the market price for a "new and unproven design" From a company that has had a very bad track record of the last few years. Not to mention that ruger has never been known for thier fit and finish or their machine work.
WOW! I agree with TAB.

My Sig 556 was $1150.00 last year, NOW they are around $1400-$1500. Where is the marketing, demographic, and competition research team at Ruger. For that price, I'll get the DPMS with extras....