I applaud any new outlet. In fact, I thought, "I'm driving by the Ocala store next week, I'll order something."
BUT: The selection is rather limited, you must call for pricing, most are labeled for sale in store only. Well, duh, if I have to go to the store, I'll just go to the store. What's the big deal, unless they ship to local FFLs. I can hope this is a first step.
As I said, any new outlet is good news.