Is there something seriously wrong with me that I think this looks like a gun ad, not an anti-gun spot? I mean, just from watching, the mesage seems to be "Buy one of these cool Rugers in case some crazy bastard goes off the rails, because all the 911 operator is going to do is ask if you've really been shot in the head".

FQ13 who may be as twisted and evil as Eric claims, but honestly if I were Ruger? I'd send the Violence Policy Center a fruit basket and a thank you card, along with a gift certificate for a free Ruger firearm of their choice, just to piss them off.