Man boycotts Doritos over Super Bowl adNohl Rosen loves cats.
"They're independent, they give you a lot of joy, they don't judge you," Rosen said.
But Rosen is quick to judge the Doritos ad first aired Super Bowl Sunday.
It showed a dog burying a cat collar, and it just so happens there's a missing kitty in the neighborhood.
At the end, the big old pooch bribes his owner to keep his mouth shut with a bag of Doritos.
"I'm appalled that someone would think it's amusing to abuse an animal. That killing a cat is amusing. It's not amusing to me," Rosen said.
He's hissing mad about the commercial.
I "was absolutely horrified," he said.
(what a puss)Rosen is so ticked off he's started a petition to get it off the air.
In the meantime, he's boycotting anything made by Frito Lay or Pepsi.
"It's tough to give up something you enjoy, but at the same time you have to make a stand and do what you feel is right for you," Rosen said.
It seems about 1,600 people agreehttp://www.kpho.com/story/16912049/man-boycots-doritos-over-super-bowl-adThose 1600 are REALLY going to put a dent in PepsiCo's bottom line....
PepsiCo reports: Reported net revenue increased 11 percent in the quarter to $20.2 billion. Full-year reported net revenue increased 15 percent to $66.5 billion
BTW, that ad was voted the funniest ad of the Super Bowl.