I'm not sure if I'm a year too late, at my age time passes quickly. But for rifles I'll have to go with the Mossberg MVP rifle. It's about time for a bolt action based on using cheap, plentiful, Hi-Cap AR-15 magazines. Mossberg does this in an affordable, accurate package with many stock and barrel variations. The fact they're coming out with a .308 version that will use Stoner SR-25 / DPMS type .308 magazines is yet another plus.
For handguns I'll have to give it to Ruger for the LC9. The 9 MM is a much better performer than the .380, and Ruger kept it small enough for easy concealment, and to give competition to the Glock single stack models. It has a excellent price point as well. Second place would also go to Ruger for an all Stainless Commander sized 1911.
For shotguns it would again be something from Mossberg. The had part is picking which one. Their FLEX system is very innovative. All of their pistol grip models are inexpensive and affordable to most anyone on a tight budget who requires a solid self defense tool. The 590 A-1 Mil-Spec models are an unbelievable value for the price. While their specialty and competition shotguns are all but impossible to beat in their respective price ranges, and still get a 100% made in America shotgun.