Good point that more high profile gun stuff is good, unless he's going to crash and burn, then that gun stuff is not so good.
Sandra Bullock...annoying i suppose, but ten years ago I could have spent, oh...about 45 minutes with her.
MB, you should go if you have the time. Since the profile is high and probably "Hollywood Sleazy" there might be someone there that doesn't normally travel in your circles. Someone who may be helpful to you in your projects.
I'm not sure that another company making fancy ARs or 1911s is going to make a difference or even a splash, but I'm going to take a "wait and see" attitude.